What Is Off-Page SEO In Digital Marketing | Off-Page SEO Techniques

What Is Off-Page SEO?

• Off-Page optimization refers to actions taken outside of your own website to impact your rankings within search engine result pages [SERPs].

Off-Page SEO Techniques

1. Search Engine Submission:

• Search engine submission is the process of making a request to a search engine to index our website URL. We generally use the Google Webmaster and Bing Webmaster Tool. It helps webmasters increase the rankings of our web pages.

2. Social Bookmarking:

• Social bookmarking is an effective way to build your online presence and helps search engines understand your site. Through this, you can get more traffic to your website.

• Popular Social Bookmarking Sites: Reddit, Tumblr, Scoop.it, Get Pocket, Instapaper, etc..

3. Classified Ads:

• Classified ads are a form of the advertising platform, where you can promote your products and services through your website URL.

• Popular Classified Ads Sites: Locanto, Craigslist, Click.In, VivaStreet etc..

4. Article Submission:

• Article submission refers to the writing of articles that are relevant to your online business then getting them added to the favored article submission directories.

• Article submissions can improve the ranking of your online business in the search engines. 

• It helps to attract a large number of visitors to your website.

• Popular Article Submission Sites: Slideshare.net, Issuu, Scribd, PowerShow etc..

5. Image Optimization:

• Image optimization is about your image marketing. It helps to rank on Google and other image search engines.

• Popular Sites: Pinterest, Imgur, Flicker, Photo Bucket etc..

6. Backlinks Submission:

• A backlink is a link created when one website links to a different website. Backlinks also are called "inbound links" or "incoming links."

• Backlinks are very important because it helps to get traffic to your website from other sites.

• Popular Backlinks Sites: Nim Tools, IM Talk, Dupli Checker, Small Seo Tools etc..

7. Forum Posting:

• Forum posting is an online discussion and question-answer site where people can ask and discuss their queries with each other in the form of messages. It is one of the effective ways to create backlinks to your site and drive traffic to your site.

• Popular Forum Posting Sites: Quora, Nabble, Google Groups etc..

8. Video Marketing:

• Video marketing is marketing and promotes your products or services by using videos to increase engagement on your digital and social channels.

• Example: YouTube, Dailymotion, and Vimeo

9. Google Bookmarks:

• Google Bookmarks is a free online bookmarking tool that helps to promote your content on Google.

• Bookmarking Sites:  

                                         sites.google.com
                                         google.co.in/bookmarks
                                         books.google.com

                                         docs.google.com